we believe in a future where creatives have
predictable incomes and economic security
Flooded with Content, Creativity Fades
What’s killing creativity? Superstar firms and their economic requirements, narrowing pressure from algorithmic recommendation and the risk of social attack. Consequently, we believe that creative vibrancy is on the decline and that the economic incentives that drive creativity are rapidly diminishing the supply of novel artistic ideas. Further, those creating at the culture edge have a harder time establishing and building audiences.
9 out of the top 10 movies in 2022 were franchises. The attention recession has hit video. 70% of music streaming is old music; new music is shrinking. Whether it’s the CurrentThing or What’s Trending, we passively binge new releases without satisfaction or recall.
Fandom is Mainstream
Today, the chaotic frenzy once reserved for Star Trek and the Beatles is now de facto to organizing communities in the digital age. Fanaticus, the Latin origin of ‘fan,’ describes temple attendants driven into hysteria by devotion to the gods.
Beyoncé has the Beyhive, Justin’s Beliebers, Lady Gaga’s Little Monsters, and Nicki Minaj’s Barbz. The Swifties, Kesha’s Animals, Team Britney, KatyCats, Harry Stylers and the BTS Army. Further, these communities become generative, building worlds around fanzines, fanfic and cosplay.
We’re all stans now
And yet it’s never been harder for artists to connect and monetize their fans directly. Why? majr believes there’s a massive opportunity for a new platform where creators have a world they build and control with favorable economics complimented by an underlying business model that supports their creativity, not competes with it.
